New Report Confirms: The EU Market Is Ready for Insect-Based Nutrition 📈

A long-awaited independent report on European consumer acceptance of edible insects is now public, offering powerful insights for the sustainable food industry. The comprehensive survey, which gathered data from 3,000 participants across Europe's six largest markets, provides strong evidence that consumer attitudes are shifting in favor of innovative, insect-based products.

The key findings are a major vote of confidence for the work for INSECTGROW as one of the players and the wider insect protein sector:

Taste is a Winning Factor: More than half of all European consumers surveyed (56%) who have tried food enriched with insects rated the taste as "very good." This finding underscores that great flavor is the most important factor for consumer acceptance, proving that our focus on palatability is key to market success.

Athletes Lead the Way: Sports supplements emerged as a top category for insect-enriched products, with a remarkable 71% of respondents expressing a willingness to consume them. The report also highlighted that regularly exercising men (76%) are more likely to integrate these ingredients into their diets than women (65%) in the same group. This demonstrates a clear opportunity to target the fitness and wellness market with our high-quality insect protein.

Health and Value Matter: While taste is the primary driver, consumers are also motivated by the health benefits (47%) and competitive pricing (45%).

The findings from this report validate our long-held belief in the potential of sustainable insect-based solutions. INSECTGROW is committed to providing the highest quality insect flour and oil to meet this growing demand and build a more resilient food system,  for now, we offer the product only for animals

Let's capitalize on this momentum and lead the charge in sustainable nutrition!

Here you can find additional info, as well as the report itself: https://surl.li/tzkein

The information presented in this article is based on key findings from the IPIFF report on EU consumer acceptance of insects.